Generate leads and increase conversion rates - Salesfusion

Lead generation is harder and harder - cutting through the noise and being heard, as well as quickly identifying real interest, is getting harder and harder.

CRM is an excellent tool for capturing the leads you know about and nurturing them through to a successful relationship. But how do we fill the CRM with people and contacts interested in what we have to offer.

SalesFusion and inbound marketing!

We offer Inbound Marketing services to help you get found and convert leads to your website. The moment interaction starts, SalesFusion captures the event and you can start a nurturing campaign for the contact - and identify the people who are genuinely interested (hard to know if a person is often coming to your website and spending time on pages without SalesFusion).

            

Many companies want to integrate marketing into their CRM.  The apparently simple process of integrating email marketing into their Microsoft Dynamics CRM can be difficult. 

Companies can take advantage of marketing features and best-practice workflow and directly integrate email marketing, web analytics, lead scoring, pay-per-click and other online/offline marketing channels. 

While many companies provide for simple email integration, SalesFUSION opens the entire suite of eMarketing to the Microsoft CRM user.

What are the key processes?

• Campaign integration - All campaign and campaign response activity is tracked to the lead, contact and account records in Dynamics CRM.
  

• Email integration - Rich html emails may be launched in SalesFUSION and tracked in Dynamics CRM.  Beyond simple email blasting,SalesFUSION also enables more robust drip marketing and trigger marketing with its email platform giving Dynamics users more flexibility in creating long-term conversational marketing campaigns.  Anyone can integrate simple email blasts into Dynamics....SalesFUSION goes much further beyond this to offer true Nurture Marketing.

• View marketing analytics and marketing dashboards in Dynamics CRM.

• View website visitor activity to the lead and account record in Dynamics CRM.

• Track ROI of campaigns - SalesFUSION will pull opportunity data into it's campaign tracking tool and auto-calculate campaign ROI based on forecast & closed revenue information from the Dynamics CRM opportunities

Because SalesFUSION is the ONLY marketing automation solution built on top of a CRM Database, we can integrate marketing with sales at a deeper level.  

Our clients realize the following benefits...

• Integrate at a deeper level - data is exchanged between the marketing and sales system of record at the Lead, Contact, Account, Activity and Opportunity Levels.

• Low integration fees - SalesFUSION includes all aspects of its integration at no cost to our customers.  If you make changes to field names/values in CRM, the information is "Auto-Discovered" in SalesFUSION.  If you create custom-fields in Dynamics CRM, there is no cost or programming required to make this information available in SalesFUSION.

•  Intelligent Lead Routing - with the CRM Accelerator you can set rules that trigger follow up calls to leads who are interacting with you on the website, responding to campaigns or requesting information. A robust lead scoring solution in SalesFUSION enables you to properly manage the flow of leads from marketing to sales and eliminates the concern that leads are being "dropped."