We apply the term "Configured Products" to products which are taken substantially off-the-shelf, and configured to meet the businesses needs.
As these are generally "horizontal" products such as email, communication, and collaboration. They are usually used to support business operations rather than drive and manage the business.
These configured products are rich in functionality to allow non programmatic change, to meet specific business needs. However expertise in how to do configure, what is possible, the best approach given a business scenario, actual deployment, is something we can assist with.